Following the wind to the wild, men shall cease his doubt. As Art Director of the brand, I was instructed to produce a series of key visual to depict a man with a child’s heart. The concept is to capture as much as natural as the model shows how he has fun with the set. We give him plenty of props and it takes a conversation to have one pose. As the branch director wants the series to be lively, childish but mature. He also wants to celebrate the spirit of exploring in 50’s. I decide we portray a mid 20 man who shows obvious ‘nowaday’ fashion and direct him with a lot of Jame Dean portraits. We twist all the iconic Biker Jacket with fresh materials and add more color in. The final product is a collision of Jame Dean fashion sense with 2000’s attitude.
we manage to squeeze in a little project: a leather sleeve for Ipad to gift to lucky customers.
