“A Spiritual Revolution of Men: Lazy, Smart but Casual” –
The project portrays a break-free man running to his heaven. He has been liberated from typical masculine dressing code. He is expressing his gratitude to freedom. Freedom offers him a chance to be best as his spiritual being. The brand conveys the message: to be free can be as easy as you put on a pair of shoes and be abe to run with it, run for your freedom”
